We all hear folks toss around terms like “digital marketing” and “social media” these days. Heck, some of us even use them in everyday conversation. But do we really know what they mean and how they differ? Stick with us …
Category Archives: Marketing Strategy
What Is Community Based Marketing? An Explainer
We all know communities are important places to connect with others, but did you know businesses can connect with communities, too? This article will explain community-based marketing, how companies use it to build relationships, and some examples of community-based marketing …
Why SEO Should Be a Key Part of Your Marketing Plan
Have you wondered why your business website isn’t ranking higher in search results or driving more traffic? The answer is likely because you need to focus more on search engine optimization or SEO. As a marketer, SEO should be at …
The Role of Social Media Marketing in Customer Engagement and Relationship Building
In a world where attention spans are shorter than a Snapchat story, and connections are made with a swipe, businesses face a monumental challenge: how to truly engage and build lasting relationships with customers. Enter the superhero of modern marketing …
Why Customer-Centric Marketing Matters and How to Do It Right
You know your business needs to focus on the customer. After all, without customers, you have no business. But are you truly putting the customer at the center of your marketing strategy? That can be easier said than done. Many …
Making the Switch to Responsive Design and Development: Unlocking Better UX Across Devices
Consider responsive design and development if you want a modern website design that works across devices. It is a website design and development solution that creates a consistent user experience across the web, regardless of your customer’s device. Responsive design …
Power of Personalization: How to Create a Unique Brand Identity
In a fast, super-competitive corporate environment, having a strong and distinct brand identity is crucial for success. A strong brand identity is crucial for developing brand recognition, increasing customer loyalty, and standing out in a crowded market. This blog aims …
The Ultimate Guide to Creating a Winning Marketing Strategy with Professional Consultation
Creating a successful marketing strategy for your business can be a daunting task. It requires a lot of research, careful planning, and strategic implementation. However, with the help of professional consultation services, you can create an effective marketing plan that …