We all know communities are important places to connect with others, but did you know businesses can connect with communities, too? This article will explain community-based marketing, how companies use it to build relationships, and some examples of community-based marketing …
Blogs
What Is B2B Copywriting? A Beginner’s Guide
We’ve all heard of copywriting, but what is B2B copywriting? We’re here to demystify this form of business writing for you. Whether you’re interested in B2B copywriting as a career or looking to understand it better to improve your company’s …
The Key to Successful Software Projects Management
So you’ve been put in charge of managing a big new software projects management. Congratulations! It would help if you felt a mix of excitement and dread. Leading a team to build something complex and technical is challenging but also …
Smart Contracts Development: What You Need to Know
So you want to get into smart contract development, do you? Welcome to the exciting world of blockchain. Developing smart contracts may seem complicated, but with the right mindset and tools, you’ll be automating business processes and creating dApps in …
The Secrets of High-Converting E-Commerce Website Design
Do you want to know how to design an e-commerce website design that converts like crazy? Of course, you do. As an online business owner, your website is the hub of your operation. It’s where you acquire new customers, engage …
Why SEO Should Be a Key Part of Your Marketing Plan
Have you wondered why your business website isn’t ranking higher in search results or driving more traffic? The answer is likely because you need to focus more on search engine optimization or SEO. As a marketer, SEO should be at …
Smart Contracts: Hacking-Proof or Vulnerable?
Have you heard about the latest blockchain technology that’s supposedly going to revolutionize contracts and make them “unhackable”? Smart contracts are automated contracts written in code and deployed on the blockchain. Proponents argue they provide more security than traditional legal …
The Role of Social Media Marketing in Customer Engagement and Relationship Building
In a world where attention spans are shorter than a Snapchat story, and connections are made with a swipe, businesses face a monumental challenge: how to truly engage and build lasting relationships with customers. Enter the superhero of modern marketing …
Why Customer-Centric Marketing Matters and How to Do It Right
You know your business needs to focus on the customer. After all, without customers, you have no business. But are you truly putting the customer at the center of your marketing strategy? That can be easier said than done. Many …
How to Build an NFT Community: The Keys to Engagement and Partnerships
So you’ve created your NFT collection and are now ready to build a community around it. Where do you start? Building an engaged community is vital to unlocking the true potential of NFTs. You need to get people excited about …